Time flies – and quite honestly, we had no idea where Nitro would be after more than 35 years when we started working on the first product line in 1989 and finally founded the brand in 1990. We were just stoked that snowboarding had already come this far at that point and we’d actually be running our own snowboard company.

Being able to dream up whatever board you wanted and seeing it come alive was the biggest thrill – and still is today. It may sound pathetic, but it still gets us stoked to see someone using one of our products and to realize this person has spent his hard-earned money on a piece of equipment we have designed and produced.

Being a privately owned company, everyone at Nitro can focus 100% on product we truly believe in. We are only responsible to our customers, team riders and our own instincts, not to some anonymous investors.

We take this responsibility quite seriously and will continue to do what we did with for more than 30 years: Put our dreams into reality and make sure that our customers feel the same joy and excitement riding as we had designing and testing.

As a result, Nitro has an impressive track record of industry firsts, innovations and advancements in technology, performance and outright fun in snowboarding.

And there’s no reason to stop. Come join our family!